The particular 8 Mistakes Sure to Doom Your Corporate Video Production


It’s been a new truly amazing quest. I’ve been within the video and multi-media production business given that 1981 and inside my 30+ decades available, I’ve noticed some absolutely incredible leaps in typically the industry. To set video in famous perspective, it had been only 22 yrs before I required the plunge straight into professional video that will Sony, Matsushita, Toshiba, and JVC launched helical-scan recording, that is the method employed since to document on video tape recorders. It took almost the entire succeeding 22-year span to get these helical check out recorders into typically the home.

When My partner and i started in video production in 81, consumer video saving was in the infancy. Most Us homes did not really have a VCR. VHS was still battling Betamax (what’s that?! ) regarding supremacy in the home video file format wars. Tape (huh? ) was typically the staple of industrial and advertising video clip production and 2″ “Quad” machines (what?? ) were exactly what the “real” broadcast studios used intended for their best quality editing and studio work. Field cameras able of producing the best broadcast-quality photographs cost more than most houses at the time. (And now these include been surpassed in quality by this consumer camcorders. ) The CD-Rom got not yet come on the landscape, and internet employ was years apart. Video Production in addition to streaming on web sites were scarcely the proverbial “figment” of someone’s creativity. DVDs? HDTV? You aren’t kidding!

Yet in spite of the incredible technical advances within the years, many things include remained constant. The requirement to capture and preserve audience interest, show a story, in addition to accomplish one’s aims were all essential to effectively connecting then, and stay so today.

Plus as technological progress have brought inexpensive high-quality video and multimedia in the arms of the neophyte, the need to be able to use them “correctly” has remained. Only because you then have a fresh paint brush, that does not help make you Rembrandt!

Let’s take a look at some involving the mistakes nonetheless made in workplace corporate video in addition to multimedia programs:

The particular 8 Mistakes Going to DOOM Your Business Video or Media Project:


This can be a first and foremost rule of developing virtually any kind of sales and marketing communications program, yet this is amazing how often it becomes violated. This principle is certainly certainly not unique to online video or multimedia encoding. In most forms of audio and visual communication, it is necessary to develop an accurate definition of the target audience – and remember this.

Market research firms and departments expend billions of dollars each year to determine who can receive a message so that correct product placement, advertising and marketing and promotions can be done. In addition to it is cash well spent.

However we often notice companies approaching their video and/or multimedia system projects with a new “Ready, Fire, Aim” approach. Each uses a new shotgun when a gun is called intended for. They try to appeal to many audiences with the particular hope how the system will serve multiple purposes. Remember, when you try to attract everybody, an individual attract nobody.

While the same fundamental program can be employed for different followers, it is advised that different different versions or versions always be developed for all those different groups. It can a simple make a difference to re-edit or re-narrate portions of a production. Yet , efficiency demands that is planned right from the start of the project.

Thus remember to approach the project together with your audience in mind. Know what their level of expertise or experience is with the subject. This will steer clear of the problem involving shooting too low (e. g. wasting their time showing or perhaps telling them some thing they know) or even too high (losing them because an individual assume a stage of expertise they will haven’t yet attained).


This goes hand-in-hand with the 1st item. In inclusion to knowing who you are talking to, an individual need to know what you would like them in order to do or feel after the system has been provided.

Whenever possible, the aim should be quantifiable. It is certainly easier to estimate results in typically the area to train. Seeing that any good coaching professional knows, pre- and post-training examination tests can evaluate the results associated with a training curriculum.

Similarly, with regard to sales and marketing or marketing and sales communications, detailed testing and statistics can turn out to be gathered about project awareness and thinking before and following the presentation regarding the overall plan package. But every single of those probably aren’t the normal desired results instructions the true goal is usually pumping up the sales figures.

Since in training, its desirable to measure the effectiveness the sales or communications plan has in meeting the stated objectives.

There is the problem, however. Dimension of the particular impact of typically the video or multimedia system program is hard, as the production will be typically not used in isolation. Alternatively it is generally part of a package of other materials delivered in association with the video clip or multimedia plan.

Ideally, we would likely like to copy large consumer companies, where extensive marketplace research provides outlined analysis of specific advertising and advertising techniques. They might isolate the consequences of person components of an overall brand marketing technique, for example. But this kind of requires a substantial traditional background and a really large sample dimension to help separate variables and set up causal relationships.

However, this is more difficult in the business-to-business modern world.

B to W companies rarely need the historical information to statistically separate the cause and effect relationships regarding individual marketing pieces. This is compounded must be new product or service or service introduction is often wherever we see typically the merger of these types of packages of movie, trade show presentation area, collateral and trade publication advertising. This specific renders historical reviews largely irrelevant.

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