Blogs are known to attract large numbers of internet visitors; this is due to the very fluid nature of blogs. Blogs are dynamic and constantly changing with new information, they are more personable than a website because of the two-way interaction enabled by blog post comments, and often blogs are more truly reflective of the business because they are written and edited by the business owners themselves.
Blogs allow for so much flexibility. You can post the latest news broadcast for a business event, within minutes of a decision being made. Links, text, video and voice are easily added to your blog, without you needing any real background knowledge in web design or web codes or language myenvoyair . Yet if you do have a little in the way of basic skills with HTML or CSS, then you can enhance your blogs even further.
The authors of blogs become a part of a huge blogging community, connecting very easily with each other because of the blogging experiences that they share in common Techlightzone . Take a look at the bottom of any blogs at our home site, and you’ll see a few examples of the types of communities to which bloggers attach themselves.
All the links that you place at a blog are a link back to that site, and is very quickly picked up by the search engine spiders. Search engines such as Google and Yahoo love blogs because of their constantly changing worldnewupdates , and very recently, published content. Personally, I like to use Blogger because Google owns it, however I am not very certain of whether you are given preference in the search engines for that reason. I often like to think so!
There are so many sites you could explore if you’re considering starting your own blog. A few of these you can see listed at a post dated in July, at our main blog. Most blog services are one hundred percent free, which is also very enticing for start up businesses particularly.
A great way to increase traffic at your blogs is by visiting other blogs and commenting at their posts. That too is a link back to your business site or blog. Your credibility in the blogging community is heightened if you have your own blog and if the comments left at other business blogs are genuine and informative, or provide constructive feedback.
Blogs have reached into the corporate and government sectors. More and more, having a blog is no longer perceived as a business elective, it is fast becoming a prerequisite. Business related blogs are also a fantastic way to keep a record of pertinent information to your industry, more specially if there is some news out there that will build a greater case for using the services of your business. You can quickly and easily direct a prospective customer to one of your blog posts, pointing to a poignant piece of research or industry news.
The web is becoming more social, and people are beginning to value relationships and conversations more than passively consuming information. Blogs are an integral part of the web 2.0, which is largely participatory in nature. If you are not exposing your business to customers within the web 2.0 evolution of the online world, you will not be set up in all the right communities for the web 3.0, again transforming the way the web is used.
A blog with frequently updated content, connecting to a great many social networks by way of feeding your content directly to your audience, will place you in prime position for being a part of the expansion of the internet and the web 3.0 applications currently being created.
In the not too distant future, in fact it is happening now, so much more online engagement with your prospective customers will be done on a network level, and …what is central to relationship selling? The people who know you and who like you will use your services and buy your products! So get in amongst it all, starting with just one blog, after you have set up your business web site. Having your own blog will open up doors on the internet, that you did not know existed when you only had a single web site presence.